I bought George a bag of Wal-Mart's Ol' Roy biscuits in lamb and rice flavor. He had peanut butter flavored ones and he liked those but MY, he LOVES these. He gets all excited and does Upward Facing Dog pose (yoga fans will know what that is) and wags his tail and barks. For a BISCUIT. Mind you, this is a dog who not only demands his own hamburger when we grill, but has to have it served on a plate. I've never seen him get that happy over <ssshhh> dog food!