WDJ’s mission is to provide dog guardians with in-depth information on effective holistic healthcare methods…Above all, we wish to contribute information that will enable consumers to make kind, healthy, and informed decisions about caring for their own dogs.”
Those are worthy and lofty goals. Unfortunately, WDJ belies those words when evaluating pet foods in its March 2007 issue. WDJ’s dilettante-style (a lightweight treatment of a heavyweight issue) makes them deserving of no catbird seat in advising people on pet nutrition. ...The baseless folklore-style information presented in the March issue of WDJ reinforces the skeptic’s criticisms. By perpetuating ignorance and myth, WDJ unwittingly paves the way for immense suffering in animals.
...The editor even admits, “… let me be clear: I don’t have a single study to cite to justify my gut instinct to cull products that contain animal plasma from our “top foods” lists. It feels just as wrong to me as feeding beef products to cows.” Featuring an unsubstantiated hunch, rather than something backed by logic and science, and black-listing Wysong based upon it certainly doesn’t jibe with the above quoted mission statements of the magazine.
...WDJ admits that they have done no more than evaluate ingredient listings to determine food merit. But this is like buying a parachute based solely on the kinds of components it contains. No consideration is given to the expertise of the companies, the games that can be played with ingredient names, whether the food has been successfully fed through several generations, the fact that nobody monitors what actually goes into products, the fact that almost all of the companies on the WDJ list do not even manufacture their own foods.
...WDJ footnote highlights a “grain free” diet indicating that WDJ has been misled into believing “grain free” means the product is primarily meat, and free of sugars and starches—which is not true by any stretch. Upon examination, the “grain free” diet is found to contain potatoes as its starch (sugar). The relatively low protein and presence of numerous non-meat ingredients in the food does not make it even a meat predominant food.[/b]